4ever young-Facial exercise for eternal youth

4ever young" is a reflective piece featuring hypnotic techniques, addressing the post-modern world of women.
It is about the obsession of western women who are forced to remain young.
The video is orchestrated to provoke and provide irony. The ritualized repetition of gestures, reduces the performer to a grotesque, unreal, mechanical object.
The performer's face becomes a ridiculous mask without meaning.
The actual situation is a paradox: the postmodern woman is strong, multi-tasked, autonomous and has emerged from a history of oppression and exclusion, but public opinion is still dominated by chauvinistic attitudes. Society is not able to assimilate these changes.
The growth of increased female presence at all levels, from social to symbolic, has placed more demands on women to be perfect.
Western culture imposes a model of the perfect body founded on the beauty of eternal youth.
The production of the feminine principal is an object of manipulation, remodelling and restructuring. Women are accomplices: they use their bodies like merchandise.
Is this the new feminine principal-high tech, dominated by the plastic surgery industry, by psychofarmaceuticals and beauty farms?
By Giulia Brazzale and Luca Immesi (aka esperimentocinema) on Jeko tv
Genre: videoart